Acknowledgements

Forward

Methodology

Introduction

The Community Sector

The News Media

How Do News Media View the Community Sector?

Not for Profits Viewed as Poor News Sources

How Journalists' Views Are Formed

Journalism Culture

Deregulation and the Focus on Profits

Lost in the Clutter

Profit is Paramount

Local Media Ownership is on the Wane

Swimming Against the Tide

How Do Journalists Learn?

Lack of Academic Opportunity

The Cost of Engagement

Bridging the Gaps

Countervailing Trends

Civic Journalism

Living Democracy Journalism

Solutions-oriented Journalism

Community Journalism

Community Ownership

Citizen Investment

New Communication Media/High Technology

Recommendations

Bibliography

A brief list of Community Sector resources on the Web

Types of tax-exempt organizations under U.S. Title 26 Code

Glossary



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The News Media by Jan Gray

Twenty-six years ago, the Watergate burglary and subsequent resignation of Richard Nixon gave Americans a vivid and sobering look at what it means to have the press work as a watchdog for government and politics in this country. Since then, journalists have taken that often-justified skepticism into all areas of civic life. At the same time, their employers — organizations this report refers to as traditional media — were acquiring new holdings or being acquired by even larger, often non-journalistic, businesses. Profit became king in national media. Locally, King Broadcasting, once a national model of broadcast community responsibility, followed the pattern set by other local media and was acquired by a national company. In the name of profit, media contributed less to civic life. In the name of prosperity, or frustration, citizens of the Puget Sound area demanded less. Our region is, in fact, a microcosm of the changes taking place in civic life and media across the country. If we understand what we have to gain or lose by those changes, perhaps we will use our civic voices to affect them.



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Jan Grayworked in the broadcast industry for 18 years, in marketing, management, and communication positions for NBC and CBS affiliates in Portland, Seattle, and Altoona, PA and for CBS-owned WBBM-TV, Chicago. She is an independent communications consultant. In the community sector, Jan chairs the board of Sound Experience, a not-for-profit environmental education program. She also chairs the legislative-public policy committee of the Seattle-King County Senior Services board.


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